BEST CUSTOMER SEGMENTATION TOOLS

Customer segmentation basically refers to the process of dividing customers into groups based on common characteristics so companies can market to each group in an efficacious manner. Why do businesses need it? Well, according to a research, segmented marketing campaigns have been shown to generate an average a 760% increase in revenue. So, it’s imperative that the businesses leverage customer segmentation tools to precisely reach a consumer with specific needs and wants, using segmentation. Highly effective segmentation tools provide a number of benefits to a business. From an appropriate utilization of a business’s corporate resources to making better strategic marketing decisions to earning higher profits, they can work wonders. However, the businesses first need to identify the best tools to be used and that’s what we are here to help with. Here are the best ones to pick from: Google analytics: Google Analytics provides a wide variety of tools for web analysis. The